Wednesday, September 24, 2014

Thought Leadership with Mitchell Levy and Michael Procopio, Episode 41: September 24, 2014

Thought Leadership with Mitchell and MichaelIn this episode of Thought Leadership with Mitchell and Michael (#TLL) we interview

Our guest this week was Axel Schultze (@AxelS).

2014 Founder & CEO Society3, Startup and Business Accelerator with focus on helping startups getting more traction, growing user base and gaining market validation. General Partner in Society3 Ventures founded summer 2014.

Axel Schultze2012 Developing social media management tools. User base grew quickly to 1.8 Million and became the foundation technology for Society3

2008 Founder & CEO of Social Media Academy, self funded, educating in aggregate over 5,000 attendees from 28 countries and team mates from corporations including Avaya, Dell, Oracle, SAP. Largest Social Media education provider in the world.

In this episode, Mitchell and Michael share insights with #ThoughtLeader Axel Schultze about the topic democratization of influence. Axel, who is the founder of business accelerator Society3 and the founder and CEO of Social Media Academy, believes #ThoughtLeadership happens when companies, specifically the leadership bench, communicate what really matters to them and gain influence for doing so. In defining democratization of influence, Axel says that theoretically, anybody can gain influence, given the tools and channels we have today, can become publishers. Experts and #ThoughtLeaders could be more influential by communicating their expertise to the world. The discussion also touches on the need for social media guidelines for company employees and even the management to be guided in communicating to customers through social media. A social media guideline will become more effective and powerful if it is done with the team. Axel also notes that this is different from social media monitoring and cites an example where a company manager pointed out they do not need to monitor what employees are saying on social media just as they don’t monitor what they are saying to customers who walk into the store every day.

One question about democratization of influence is whether the leadership is really engaging on social media, to which Axel notes that the leadership team has a very important role in embracing #ThoughtLeadership and in embracing democratization of influence. Axel also emphasizes mid-level companies, those with 100 to 500 employees, can gain influence by using the team, and the employee base, very efficiently to communicate to the market. It is all for free, and the only thing you need to invest is time. So spend 30 minutes online to communicate with the ecosystem and that will go a long way.

To learn more about Thought Leadership and how it can help you be successful, subscribe to the channel: http://youtube.com/user/thoughtleaderlife.

Here are a couple of aha moments from the episode. See more in the “Aha Moments from Thought Leader Life” books available in the THiNKaha App: http://AhaAmplifier.com/.

* The more people who have influence, the better. @AxelS
* A thousand voices for a company helps clean up any mess w/in an hour. @AxelS
* Just because you can doesn’t mean you should. @happyabout
* If you have something you stand for, communicate it. That’s the first step to gaining influence. @AxelS

Join us 11 am PT / 2 pm ET / 7 pm GMT on Saturday every week. The show blog is Thought Leader Life.

Any comments or suggestions for the show please send them. Thank you for listening and if you like what you hear, please leave a review on iTunes!

This episode was sponsored, in part, by THiNKaha.com, helping experts become thought leaders.

You can connect with Mitchell at MitchellLevy.com, @HappyAbout on Twitter, or join his Thought Leadership Best Practices Group on LinkedIn; and with Michael at MProcopio.com, on Twitter: @MichaelProcopio; or LinkedIn: LinkedIn.com/in/MichaelProcopio.

Get this podcast:

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR presents Thought Leadership with Mitchell and Michael is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Michael Procopio on 09/24 at 09:49 AM
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FIR Presents Inside PR 385: Twitter “Buy Now” and Social Advertising

FIR Presents Inside PRTwitter is slowly rolling out a “buy now” button to users, which promotes the ability to buy directly from the social network.

As Twitter continues to try to figure out how to make money, and brands want to figure out a return-on-investment that translates directly to the bottom line, it will be interesting to watch and see how (or if?) this works.

Pinterest certainly has been able to figure it out…maybe Twitter is taking a page from their book.

We discuss the implications and pros and cons of social advertising and then move to Apple Pay.

Apple Pay is offered on the new iPhone 6 and provides a way for you to pay without cash or credit card (and is my dream because I hate carrying a wallet and I hate carrying a purse).

We debate the merits, whether it’s bad for small business, whether it could be disastrous for some, and whether it’s made only for enterprise organizations.

Martin tells a story of his local coffee shop—Snakes and Lattes—that is a true neighborhood destination. He worries a business like that won’t be able to afford the infrastructure needed to accept Apple Pay. I, however, share a story of how local boutiques in my neighborhood all have iPads at the counter to accept Belly, a local loyalty card.

Who is right and who is wrong is yet to be seen, but we’d love to hear what you think.

Will the Twitter “buy now” button help brands increase sales? Will Apple Pay be devastating to small business?

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We’d love to hear your thoughts!

FIR Community on Google PlusShare your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also reach Inside PR’s hosts by email at insideprcomments@gmail.com, or join the InsidePR Google Plus community or Facebook group. InsidePR is on Twitter at @Inside_PR. You can send us an instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Thank you to the people behind Inside PR: Our theme music was created by Damon de Szegheo; Roger Dey is our announcer. Inside PR is produced by Kristine D’Arbelles and Ashlea LeCompte.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed.

FIR presents Inside PR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years.

Posted by shel on 09/24 at 08:02 AM
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Media Bullseye Roundtable 2014.14 with Guest Co-Host Sarah Santucci

Media Bullseye Roundtable

In this episode of the Roundtable, I’m joined by Sarah Santucci of SMS Strategies to discuss three topics:

—The role of communications in improving turnout in elections, spurred by some observations made by FIR Podcast Network co-founder Neville Hobson.

—The importance of being a communicator first and a technologist second, as argued by frequent Roundtable guest co-host Mark Story.

—Advice on starting out as a freelancer or PR agency founder, through the eyes of Gini Dietrich.


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About Your Host

Chip GriffinChip Griffin serves as CEO of CustomScoop, a media intelligence company he co-founded in 2000. CustomScoop provides a cloud-based subscription service that monitors, measures, and reports on traditional and social media coverage for Fortune 500 companies, non-profit organizations, public relations agencies, and small-to-medium sized enterprises. For two decades, Chip has worked in the public relations arena, including service in public and private sector organizations. He has co-founded more than half a dozen companies, and he writes and speaks frequently about the intersection of technology, media, and communications. He is a graduate of American University where he is President of the Alumni Association and a member of the School of Public Affairs Advisory Council. Chip lives in New Hampshire with his wife and two sons.

FIR Community on Google+

Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR’s Media Bullseye Roundtable is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Chip Griffin on 09/24 at 02:49 AM
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Monday, September 22, 2014

AMP Up Your Social Media #32: Using Google Hangout for Social Commerce

AMP UP Your Social MediaKrishna De is an award winning digital communications, online publicity and content marketing strategist and mentor. She works with large business’s HR, marketing and communications departments to develop comprehensive communications and marketing strategies. Krishna recently joined AMP Up Your Social Media’s host Glenn Gaudet to discuss how Google Hangouts On Air can be used for social commerce.

Don’t ignore Google+!”

Listen in to the podcast to learn about:

  1. Google Hangouts On Air: What are they and why should social media marketers care?
  2. Examples of how brands are using HOA’s in their marketing
  3. How to use Hangouts On Air to support lead generation and social commerce
  4. The latest App to be added to Google Hangouts – the Showcase App – what it is and how it can be used

Krishna would love to hear from you! Chat with her on Twitter, connect with her on LinkedIn or visit her website at www.krishnade.com.

About Krishna De

Krishna DeKrishna De is an award winning digital communications, online publicity and content marketing strategist, and mentor. She is a regular commentator the media and her expertise in digital and social marketing is featured in several highly acclaimed books.

She is a sought after professional speaker and conference moderator at conferences across Europe.

Krishna guides business leaders on how to integrate content marketing, digital media and social technologies into their business strategy and has worked across numerous sectors including FMCG, energy and utilities, telecommunications, leisure and tourism, healthcare, technology, professional services, membership organizations, financial services, education, public sector and non-profits.

Her corporate clients are typically CEO’s and senior leaders in business strategy, marketing, business development, Human Resources PR and communications.

Prior to establishing her own business, she was a board member of Guinness and Diageo in Europe, Asia and North America and therefore brings a to her workshops an in-depth insight into how digital communications can support the delivery of corporate strategy, enhance business performance and facilitate employee engagement.

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Tweet about the show using #AUYSM or Tweet at us @AMPUpSocial. AMP Up Your Social Media is a proud member of the FIR Podcast Network.

FIR Community on Google PlusShare your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

Join the AMP Up Your Social Media Google Plus community or Facebook group. You can send us an instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed.

AMP UP Your Social Media is sponsored by:

  • GaggleAMP - Empower your employees, partners and resellers to amplify your social media.
  • SafeLinks - Know when your links on social media messages fail before you lose out on the people clicking on them.

The FIR Podcast Network is brought to you with Lawrence Ragan Communications, serving communicators worldwide.

Posted by Glenn Gaudet on 09/22 at 09:25 AM
Show Notes • AMP Up Your Social Media • (0) Comments • Permalink

The Hobson & Holtz Report - Podcast #774: September 22, 2014

FIRQuick News: Most US consumers don’t want to be your brand’s friend, how the mainstream media used social media in the Scottish referendum on independence, Radisson’s unexpected branding boost after duping Minnesota Vikings, it is striking when businesses keep quiet on certain issues given their lobbying at other times; Ragan promo;

News That Fits: The rise of brand journalism and the next step for journalists; Michael Netzley’s Asia Report: what’s the cost of reputational damage to China’s economy?, and more; is tracking employees’ moods a good idea? Niko Niko thinks it is; the Media Monitoring Minute with Custom Scoop; listener comments from the FIR Podcast Community on Google+; the free U2 album from Apple: how the most generous giveaway in music history turned into a PR disaster; Dan York’s Tech Report: more on the Apple live stream, new social network Ello, and more; Igloo Software promo; the past week on the FIR Podcast Network; the new shape of marketing and communication teams;

Music from Benevento/Russo; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; Igloo Software, providers of an intranet you’ll actually like, delivered securely with our cloud platform: learn more at www.igloosoftware.com/fir.

For Immediate Release: The Hobson and Holtz Report for September 22, 2014: A 93-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday September 29…

Posted by neville on 09/22 at 12:01 AM
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Sunday, September 21, 2014

FIR B2B #16: How ANSYS Turned More Than 100 Tech Experts Into Bloggers

Paul anchors the podcast solo this week. In this episode:

News & Trends

An EMarketer study  finds that B2B content marketing efforts are overly focused on lead generation at the expense of thought leadership. It’s a good point. Content marketing is rarely as effective at the lower reaches of the funnel as it is in the early stages. You can measure ROI even at the top of the funnel, but you have to know the lifetime value of your customer.

The Buyer Persona Blog cites a recent study by the Information Technology Services Marketing Association that found that 44% of marketers think buyer personas are important but only 15% think they use them effectively. It underlies the point that buyers aren’t demographic statistics; they’re people. If you aren’t in contact with them, you can create profiles but not personas.

A new study from PricewaterhouseCoopers (PwC) indicates that most senior executives still rely more on intuition than data when making big decisions. This echoes another survey earlier this year that found that 61% of US business decision-makers believe that human insights should precede hard analytics when making decisions. This is another argument for getting to know your customers as people. Data is only one part of the decision-making picture.

A post on the Marketing Craftsmanship blog cites research that illustrate the new reality that buyers research decisions exhaustively before contacting a sales person. Content marketing is supposed to address this problem, but it doesn’t work if you just use it to blast marketing messages. Less is more. Listen and respond.

Special Guest: Sandy Adam

Sandy Adam is Social Media Marketing Manager at ANSYS, a maker of sophisticated modeling software, and a big fan of social media marketing. When she arrived at ANSYS, the company’s blog was lightly trafficked. A survey showed that customers wanted more technical information. By enlisting subject matter experts (SMEs) as contributors, celebrating their successes and providing support and editing, Sandy has succeeded in making the blog the source of nearly half of the traffic to the ANSYS website. More than 100 SMEs have contributed.

Follow Sandy on Twitter. Get this Podcast:

About Your Hosts

Paul GillinPaul Gillin is a veteran technology journalist and a thought leader in new media. Since 2005, he has advised marketers and business executives on strategies to optimize their use of social media and online channels to reach buyers cost-effectively. He is the author or co-author of five books, including Social Marketing to the Business Customer (2011), the first book devoted entirely to B2B social media marketing. He is also a social media trainer and coach at Profitecture, a training firm for B2B companies and their channel partners.

Allan SchoenbergAllan Schoenberg is based Vice President, Corporate Public Relations and Communications at TIAA-CREF in New York. As part of the firm’s Enterprise Communications team within Marketing, this role helps the team drive firm-wide corporate communications, employee communications, reputation and crises management, social media, CEO positioning and public policy communications. He has more than 20 years of experience in B2B communications, including his work for Accenture, Edelman Worldwide, Fleishman Hillard and CME Group..

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR B2B is brought to you with Lawrence Ragan Communications,serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Paul Gillin on 09/21 at 05:56 AM
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Friday, September 19, 2014

Thought Leadership with Mitchell Levy and Michael Procopio, Episode 40: September 19, 2014

Thought Leadership with Mitchell and MichaelIn this episode of Thought Leadership with Mitchell and Michael (#TLL) we interview

Our guest this week is Randy Frisch. As COO, Randy Frisch (@RandyFrisch) runs around daily between strategy, operations, sales and execution of Uberflip’s awesomeness.

Randy brings an entrepreneurial and customer-focused background to Uberflip with leadership experience in both B2B & B2C operations. Randy holds an MBA from the Schulich School of Business and a Bachelor of Commerce from McGill University.

Join us 11 am PT / 2 pm ET / 7 pm GMT on Saturday every week. The show blog is Thought Leader Life.

Randy FrischAny comments or suggestions for the show please send them. Thank you for listening and if you like what you hear, please leave a review on iTunes!

This episode was sponsored, in part, by THiNKaha.com, helping experts become thought leaders.

You can connect with Mitchell at MitchellLevy.com, @HappyAbout on Twitter, or join his Thought Leadership Best Practices Group on LinkedIn; and with Michael at MProcopio.com, on Twitter: @MichaelProcopio; or LinkedIn: LinkedIn.com/in/MichaelProcopio.

Get this podcast:

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR presents Thought Leadership with Mitchell and Michael is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Michael Procopio on 09/19 at 03:02 PM
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